![]() PicCollage has learned that home printing is seasonal – low in the summer and high during the school year. At the start of 2017, PicCollage users are home printing photos and collages at a rate of about 10,000 prints a day – nearly 4 million prints a year. When PicCollage made the button visible on the first level of the share menu, printing almost doubled. Nevertheless 1,800 users discovered it and hit print on the first day. At first, the Print at Home button was hidden on a second-level page. In 2015, PicCollage already had an e-commerce system for ordering photo prints, phone cases, and posters through the app, with delivery by mail. The biggest surprise was the immediate demand for at-home printing. With more than a year of printing behind her, Chen shared some of PicCollage’s findings, insights, and surprises: We make it easy for you to print out your collage and hold it in your hand, give it to your dad for Father’s Day, or stick it on your refrigerator.” We see teachers, artists and scrapbookers using it in ways we never thought about before. PicCollage is a place where you can unleash your creativity. PicCollage isn’t just an app that lets you combine five photos and share it on Instagram. The trend toward ‘digital photo fatigue’ indicates that people want to see their pictures in real life, too – not just on their screens. “Since we added home printing a year and a half ago, we have a newfound appreciation for physical collaging and printouts.
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